At the outset I would like to thank all of you for appreciating and liking the article so much which was written on 20th August 2020 on Demystifying RIA / MFD Regulations and way forward for MFDs and RIAs.

A lot of MFD and RIA friends, well wishers, industry players, colleagues asked to create a follow up document on FAQs asked by MFDs, RIA’s and MFDs willing to transition to RIAs to clear the air fully and remove all ambiguity.

I have tried my best to cover every possible question that I could think of or I have come across in one or the other conversations or it was asked by some intermediaries to us. We have used our interpretation while giving answers to the questions.

I hope this shall bring more clarity on the subject and FAQs would reduce.

FAQs asked by existing Mutual Fund Distributor

Q1: Can MFD provide financial planning or discuss goal planning service with my clients?

Ans: No, the same will be considered as investment advice for which you need to be an RIA

Q2: Can I use words like advisor, wealth manager, planner or similar names along with my name or in my company name?

Ans: No, an MFD has to abstain from using any such nomenclatures which describes one as providing financial or investment advice.

Q3: I am an MFD and have done CFP; can I use the salutation CFP with my name?

Ans: Yes you can use the salutation but you cannot provide advice to clients.

Q4: Can I continue with insurance business and earn commissions?

Ans: Yes

Q5: Can I continue distributing services like Estate Planning, NPS, FD, Loans etc and get commissions

Ans: Yes

Q6: What is Incidental Advice?

Ans: MFD can sell a scheme to a client and in this process can check appropriateness of the scheme to the client by doing his risk profiling and explaining product features, facts and risks of the scheme to the client. Incidental Activity is always considered as minor accompaniment to core activity.

Q7: Will Financial Planning, Goal Planning, or doing asset allocation considered as Incidental Activity?

Ans: No, financial planning, goal planning or asset allocation are part of the definition of investment advice and will not be considered as Incidental activity.

Q8: If I become RIA will I get trail commission on my existing AUM?

Ans: Yes you will continue to get trail commission on your existing business. If you become Individual IA then any new business has to be done in direct plan only and if you become a corporate RIA then you can do new business in regular plan or direct plan with segregation at a client level.

Q9: Can I be an individual ARN holder and also Director in a company who applies for RIA or I am a director in a company who has ARN and I want to apply as Individual RIA?

Ans: No, SEBI will look at this as Conflict of Interest

Q10: Can anyone else in my family be an MFD and I can be an RIA or I am an MFD and anyone in the family becomes RIA?

Ans: Yes you can do that but same client cannot be serviced by both of family members at the same time. Client will either be in advisory or in distribution

Q11: I am not a PG but want to become an RIA?

Ans: Apply under Corporate RIA by appointing a Principal Officer who can be the head of the IA division

Q12: I want to do Goal Planning or Asset Allocation for my clients but do not comply with some or all of the eligibility criteria, what should I do?

Ans: Join or refer clients to an existing RIA firm or join Infrastructure Company

Q13: Can my website have financial calculators?

Ans: Yes, as long as you are not advising the clients

Q14: Can I make videos on investments and send to clients?

Ans: Yes, as long as those videos does not have the advice angle in it

Q15: I would like to have both RIA and ARN license to give both types of services to my clients?

Ans: Become a corporate RIA

Q16: But corporate RIA has large networth, license cost, compliance etc?

Ans: Collaborate amongst your peers or join Infrastructure Company

Q17: What happens to my existing financial plans or goals that I have created for my clients?

Ans: You have to become RIA or use other RIA services to continue to service planned goals for your clients.

Q18: Can I rebalance client portfolios if market goes up or down or if asset allocation or risk profile of client changes?

Ans: No, you need to be an RIA to advice to clients. So either you become RIA or join another RIA or collaborate amongst peers and be corporate RIA or join Infrastructure Company.

Q19: What are the consequences of violation of SEBI guidelines?

Ans: AMFI or SEBI may suspend / blacklist ARN and that could jeopardize the trail commission and put the entire practice, brand at risk.

Q20: SEBI will not catch violations for years or SEBI or AMFI will not come to me or my office, I don’t fall into Distributor Due Diligence, why should I worry?

Ans: MFDs falling under DDD - Violations may be caught during year end SEBI audit, what if client or rival or competition or even current or ex disgruntled employee complaints? MFDs not falling under DDD – Today you are not in DDD, tomorrow? SRO will regulate MFDs, Cost of Non Compliance is much more than Cost of Compliance.

FAQs asked by existing Investment Advisers

Q1: If I cross 150 clients when do I have to register for Non Individual IA?

Ans: Within 6 months from the date of trigger

Q2: When are the new rules applicable?

Ans: October 1, 2020

Q3: I have portfolios with regular plans which I cannot switch to direct as they are locked in or has a cost to redeem, what should I do?

Ans: You can continue to have them in client portfolios, disclose to clients if any remuneration is received and record the rational.

Q4: Can I provide insurance or any other services like estate, bonds, PMS, P2P etc and get commissions?

Ans: Yes, you can provide all such services wherever direct is not available but you need to record and disclose to client the remuneration and the rational

Q5: I am corporate RIA; can I charge for Financial Planning and earn commissions for same client?

Ans: No, client level segregation needs to be maintained (1 Client = 1 Client and 1 source of revenue)

Q6: How much time I have for complying with new guidelines qualification and networth?

Ans: 3 years

Q7: Is limit of 150 clients are for family or individuals?

Ans: Individual clients for whom the investment process is undertaken

Q8: I want to charge fixed in amount for 1 time financial planning and % for monitoring, tracking the portfolio?

Ans: Only 1 fee type can be charged either fixed in amount of % of AUA

SEBI is yet to clarify on few open items like definition of number of clients, process to monitor segregation of activities, process for conversion from 1 entity to another, terms of agreement, fee structure. But all these points are discussed or touched upon either in consultation paper or board minutes.

FAQs asked by existing MFDs thinking of becoming RIA

Q1: What is the cost of getting the IA license?

Ans: 15k for Individual or 5.25L for Non Individual with a validity of 5 years

Q2: What is the cost of compliance?

Ans: Generally in the range of 2,000 - 5,000 per month depending upon your size of business

Q3: What all compliances have to be followed?

Ans: Maintaining all records like RP, Suitability, Rational, Agreements, Disclosures, KYC documents, Investment process etc and follow Code of Conduct

Q4: How much Networth I need to have?

Ans: Individual 5L and Non Individual 50L

Q5: Licensing is one time or recurring?

Ans: Licensing needs to be renewed every 5 years, yearly audit

Q6: Is CFP sufficient to apply for RIA?

Ans: CFP will suffice the certification requirement; you need to still have qualification, experience and networth to suffice all criteria

Q7: Post graduate, networth, fee recovery, compliance are biggest roadblocks for becoming IA, what should I Do?

Ans: Join an existing RIA or Infrastructure Company

If you think I have missed answering any more question feel free to send an email and we will try and answer that within the given guidelines and clarity provided basis our understanding.

Aakash Bansal

Founder and CEO

Mercury Platform Services Private Limited


The information contained in this article is intended solely to provide personal views and guidance on matters of interests for the personal use of readers, who accepts full responsibility of its use. Given the changing nature of laws, rules and regulations there may be omissions or inaccuracies in information contained on this article. As such, it should not be used as a substitute for consultation. Before making any decision or taking any action, the reader should always consult a professional adviser relating to the relevant article posting. While every attempt has been made to ensure that the information contained on this article has been obtained from reliable sources, the Author or Mercury Financial is not responsible for any errors or omissions, or for the results obtained from the use of this information. Nothing herein shall to any extent substitute for the independent investigations and the sound technical and business judgment of the reader. In no event will Author or Mercury Financial, or its partners, employees, be liable to the reader or anyone else for any decision made or action taken in reliance on the information on this article. Third parties may submit comments for publication on this article. Any such comments are submitted on the basis that the Author or Mercury Financial will review and may edit such comments, and that not all submissions will be published. Any third party comments published on this article (whether edited or not) are third party information for which the Author or Mercury Financial takes no responsibility and disclaims all liability, and the above disclaimer applies to any such third party comments. All rights are reserved. If you wish to use or copy any of the text or other materials on this article (or any extracts from the same), you must first contact the Author or Mercury Financial for copyright permission in relation to the proposed use. In addition, any use of text or other materials on this article (or any extracts from the same) in published materials must identify the Author or Mercury Financial materials involved and reference the Author's name and Mercury Financial and if so request the email and contact details of the Author and Mercury Financial.

My Best Wishes for a yet another Great Financial Year! Happy Investing!

Aakash Bansal

CEO & Cofounder, Mercury Financial

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